AI Solutions Architect
Hugo Antonio Segoviano MartínezI make complex work simpler.
Less manual work. Better information. Teams that understand one another.
I help companies organize operations, automate processes, and turn their information into useful tools. I translate a business need into a clear solution and stay involved until it works.

From an everyday need to an improvement people can use
In plain language
Technology that removes friction from everyday work.
You do not need to know artificial intelligence to know what should improve. We start with the problem, the time being lost, and the result that matters.
Less manual work
Example: reports, approvals, and administrative follow-up.Teams that understand one another
Example: Spanish–Japanese assistance during conversations and workflows.Information that answers
Example: ask a question about policies, manuals, or inventory.Demos, not promises
See the solutions in motion.
These demos show how I connect artificial intelligence, operations, and useful software in real-world scenarios.
Videos in Spanish · playback starts only when you chooseEvery order, one operation
A demonstration of how WhatsApp, Uber, Rappi, Didi, and the point of sale can share one workflow.
A restaurant connected through WhatsApp
A quick look at an operation connected to ChatGPT and a CRM.
Predict supplies before they run out
A visual idea for anticipating purchases and reducing waste.
A chatbot that answers and follows up
A short demo of conversational support for a business.
Real work
Experience that has already produced results.
Three examples explained through the need, the response, and the evidence—without making you decode the technology behind them.
Conversational customer service
See the full case
- The need
- An internet provider needed to turn its support workflows into a more direct experience.
- What I did
- I designed and deployed an agent that talks with customers and guides support interactions.
One product for a commercial operation
See the full case
- The need
- A small business needed to connect point of sale, sales, inventory, and operational tasks.
- What I did
- I led the full product: definition, design, development, cloud, and client iteration.
Better performance for a critical platform
See the full case
- The need
- Customs and logistics software used in 15+ countries had to remain fast and reliable.
- What I did
- I built production features and worked on performance with an international team.
How we work
Clarity first. Technology second.
The goal is not to add another tool. It is to solve a need in a way that is understandable, measurable, and sustainable.
- 01
Understand the real work
We speak with decision-makers and the people living the process to find the friction, risks, and opportunity.
- 02
Agree on the first improvement
We define a small but valuable scope, the information it needs, and how we will know it worked.
- 03
Build and support adoption
I connect the solution to what already exists, test it with users, and improve it with evidence.
Questions before we start
The important things, answered clearly.
A first conversation should reduce uncertainty, not add to it. These are the questions that matter most before building.
01Do I need to know which technology to use?+
No. We begin with the problem, the people, and the desired outcome. I translate that into understandable technical options.
02Do we have to replace our current systems?+
Not necessarily. We first review what works, what can be connected, and where a new solution would genuinely add value.
03Can we start with something small?+
Yes. The usual path is to define a useful first scope, test it with real users, and expand only when there is evidence.
04How are data and access protected?+
Security, permissions, and information use are defined from the outset. The solution is designed around each company's risks and policies.
05How long will it take and what will it cost?+
It depends on integrations, data, and scope. Once I understand the process, I propose phases, deliverables, and a transparent estimate.
About me
Business and technology on the same team.
I like to understand how a company works before proposing what to build.
I am an engineer, solutions architect, and the founder of HiveDev. My work is to listen to a need, ask the right questions, and turn it into a solution people can use.
I have worked with leaders, operating teams, and developers across Mexico, the United States, and Canada. That combination helps me explain complex ideas clearly and care for both the business result and the quality of what gets built.
- Understand firstThe best solution starts with a clear view of the problem and the people living it.
- Start with something usefulI prefer a first improvement that already creates value over a huge project that never ends.
- Stay until it worksI do not stop at a recommendation: I take part in building, testing, and improving the solution.
Contact
Let's talk about what is costing you time today.
If a process is slow, information is scattered, or teams need to coordinate better, we can turn it into a clear first plan. I am also open to remote or nearshore roles and collaborations. Message me on WhatsApp.
Message me on WhatsApp